When management of a multinational firm remains centered on its home market,it is said to be

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When management of a multinational firm remains centered on its home market, meaning that it places more importance on its home country's culture, values and interests, it is said to be ethnocentric. This can limit the firm's success in international markets as it fails to adapt to the different cultures and environments it is operating in.

When Management of a Multinational Firm Remains Centered on Its