In a firm with an ethnocentric orientation,

Question

Quizplus · Accepted Answer

In a firm with an ethnocentric orientation, the ideas from the home market are considered superior to those of subsidiaries, as the focus is on the home market and its values and products, which are assumed to be superior to those of other markets. Option B describes a polycentric orientation, where each market is considered unique, and option C describes a geocentric orientation, where the firm centers on the global market as a whole.

In a Firm with an Ethnocentric Orientation