Indopharm is considering a matrix organization.It believes that national markets vary greatly in how pharmaceuticals must be marketed.However,high R&D costs require the development of global products and the use of global roll-outs.What would you suggest?

Question

Quizplus · Accepted Answer

This matrix type would allow Indopharm to address the varying marketing needs of different national markets while still developing global products and implementing global roll-outs. The organization can divide its structure geographically and assign different products to each geographic region. This way, local marketing strategies can be developed by people who understand the culture, language and other nuances of their region. At the same time, the product managers can ensure that R&D efforts are synchronized and global roll-outs are coordinated. The geographic-product matrix allows for a balance between local responsiveness and global integration, making it the best choice for Indopharm.

Indopharm Is Considering a Matrix Organization