Which of the following are intellectual property rights that allow firms to differentiate their products and services through the use of unique marks which allow consumers to easily identify the source and quality of the products and services?
A)patents
B)trademarks
C)copyrights
D)trade secrets

Question

Quizplus · Accepted Answer

Trademarks are intellectual property rights that allow firms to differentiate their products and services through the use of unique marks such as logos, names, or slogans. These marks allow consumers to easily identify the source and quality of the products and services. Patents protect inventions, copyrights protect original works of authorship, and trade secrets protect confidential and proprietary information.

Which of the Following Are Intellectual Property Rights That Allow