A new venture usually begins its sales forecast by first:
A)forecasting industry sales and expressing the venture's sales as a percent of industry sales
B)using a "bottom-up" market-driven approach
C)extrapolating past sales
D)working with existing and potential customers

Question

Quizplus · Accepted Answer

A new venture typically starts its sales forecast by estimating the overall industry sales and then determining what percentage of those sales the venture can capture. This approach helps in understanding the market potential and setting realistic sales targets.

A New Venture Usually Begins Its Sales Forecast by First