The Web analytic that measures the number of individual site visitors during a specific period of time is ____.
A) repeat visitors
B) unique visitors
C) conversion rate
D) click-stream analysis

Question

Quizplus · Accepted Answer

Unique visitors are the web analytic that measures the number of individual site visitors during a specific period of time. Repeat visitors refer to a visitor who has visited the site more than once. Conversion rate is the percentage of visitors who take a desired action on the site, such as making a purchase or filling out a form. Click-stream analysis is the study of the pages and links that users click on within a website.

The Web Analytic That Measures the Number of Individual Site