The Web analytic that measures the effectiveness of the shopping cart checkout process at an e-commerce site is ____.
A) page views
B) click-stream analysis
C) conversion rate
D) unique visitors

Question

Quizplus · Accepted Answer

The conversion rate measures the percentage of visitors to an e-commerce site who make a purchase. In this case, it specifically measures the effectiveness of the shopping cart checkout process, which is the key step in converting visitors to customers. Page views, click-stream analysis, and unique visitors are all useful Web analytics but don't specifically measure the checkout process effectiveness.

The Web Analytic That Measures the Effectiveness of the Shopping