Critical Thinking Questions Case SF1-1 Your supervisor, the marketing manager for an online sports equipment retailer, asks you to think of ways the company can use e-mail to improve sales and provide better customer support. After some brainstorming with coworkers, you decide to recommend two e-mail marketing campaigns using Publisher to create and send the e-mail messages. Which of the following Publisher e-mail templates is the best choice to let customers know about recent sports news stories of interest, company contact information, and a schedule of upcoming events sponsored by the company? ____
A) Newsletter
B) Event/Activity
C)Event/Speaker
D) Letter

Question

Quizplus · Accepted Answer

The Newsletter template is the best choice for this purpose as it is designed specifically for sharing news and updates with customers. It allows for multiple sections and articles to be included, making it easy to provide sports news stories of interest, company contact information, and a schedule of upcoming events. The Event/Activity and Event/Speaker templates may be more appropriate for promoting a specific event or speaker, but they do not provide the same level of flexibility as the Newsletter template. The Letter template is designed for more formal, one-on-one communication and would not be suitable for a mass e-mail marketing campaign.

Critical Thinking Questions Case SF1-1 Your Supervisor, the Marketing Manager