Critical Thinking Questions Case SF1-2 Your supervisor, the marketing manager for an online sports equipment retailer, has directed you to host a brainstorming meeting of the marketing staff to develop a plan for an e-mail marketing campaign. The focus of the meeting is to determine the purpose, audience, and customized content of the e-mail marketing messages. Which of the following items should be included in the e-mail marketing message? ____
A) Company contact information
B) A link to the company Web site
C) A greeting or salutation line
D) All of the above

Question

Quizplus · Accepted Answer

All of the above options should be included in the e-mail marketing message. Company contact information and a link to the company website will help customers get in touch with the company or visit the website to make a purchase. A greeting or salutation line will help personalize the message and make customers feel valued.

Critical Thinking Questions Case SF1-2 Your Supervisor, the Marketing Manager