Which of the following manages information about customers, past purchases, interests, and the day-to-day interactions, such as phone calls, email messages, web communications, and instant messaging sessions?
A) SFA
B) MRP
C) CAM
D) CRM

Question

Quizplus · Accepted Answer

CRM (Customer Relationship Management) manages information about customers, past purchases, interests, and the day-to-day interactions such as phone calls, email messages, web communications, and instant messaging sessions. SFA (Sales Force Automation) helps sales teams manage their sales processes and MRP (Material Requirements Planning) is used in manufacturing to manage materials needed for production. CAM (Computer-Aided Manufacturing) is used in manufacturing to automate the manufacturing process.

Which of the Following Manages Information About Customers, Past Purchases