Fred operates two resorts in the Miami area.His company works hard to develop long-term relationships by calling customers to make sure that they are satisfied with their recent visits to the resorts and with offers to host free. In this case, Fred is most likely using concepts that were popularized during the:
A)entrepreneurship era.
B)production era.
C)relationship era.
D)technology era.

Question

Quizplus · Accepted Answer

Fred's approach of building long-term relationships with customers through follow-up calls and offering free stays is a characteristic of the relationship era. This era emphasizes the importance of building customer relationships and focusing on customer satisfaction to achieve business success.

Fred Operates Two Resorts in the Miami Area