Tanya Williams, the chief executive officer of Willister Computers, believes that the firm is currently best equipped to enter the Chinese market. The firm offers a small-scale producer in China to produce and market its goods based on the set of specific operating functions and requirements Willister offers to the firm. This is an example of _____.

Question

Quizplus · Accepted Answer

This is an example of foreign franchising, where a firm allows another party in a foreign market to produce and market its goods under specific guidelines.

Tanya Williams, the Chief Executive Officer of Willister Computers, Believes