Beany Corp. and Kaffe Inc.are leading producers and distributors of coffee beans and have joined together to become the world's largest distributor of coffee. This is an example of a(n)_____.
A)vertical merger
B)horizontal merger
C)conglomerate merger
D)upward merger

Question

Quizplus · Accepted Answer

This is a horizontal merger, as both companies are in the same industry and are joining together to increase their dominance in that industry.