_____ is the process of continually collecting information from the external marketing surroundings.
A) Globalized marketing
B) Target marketing
C) Environmental scanning
D) Market segmentation
Correct Answer:
Verified
Q129: In the context of the marketing environment,
Q130: Companies use marketing research to:
A) evaluate internal
Q131: Monitoring and predicting consumer behavior is an
Q132: Which of the following is a drawback
Q133: In the context of marketing research data,
Q135: _ is the description of how people
Q136: Business-to-business (B2B) _ refers to dividing the
Q137: Which of the following elements is a
Q138: In the context of the marketing mix,
Q139: In the context of the marketing mix,
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