Crunch Lite produces six different flavors of sugar-free cookies for the diabetic population. The company also produces a large assortment of sugar-free chocolates targeted at the same population. The sugar-free cookies and chocolates that Crunch Lite produces represent the _____ of the company.
A)product chains
B)brand mixes
C)brand equity
D)product lines

Question

Quizplus · Accepted Answer

The sugar-free cookies and chocolates produced by Crunch Lite represent the product lines of the company, which are a group of similar products offered by the company. Product chains refer to a group of related products that are sold by different retailers or manufacturers. Brand mixes refer to the different brands that the company may own and offer, which is not specified in the given scenario. Brand equity refers to the value that a brand has in the minds of consumers, which is not relevant to the given scenario.

Crunch Lite Produces Six Different Flavors of Sugar-Free Cookies for the Diabetic