Shirtzter, a manufacturer of men's shirts and jackets, has just reached an agreement to pay Kwasiaki a substantial fee for the right to use the company's name and logo on some of its clothing lines. This type of arrangement is known as:
A)licensing.
B)branding.
C)line extension.
D)brand extension.

Question

Quizplus · Accepted Answer

The arrangement described in the scenario is a licensing agreement. Licensing is when a company pays to use someone else's trademarked or copyrighted design or intellectual property on their own products or services.

Shirtzter, a Manufacturer of Men's Shirts and Jackets, Has Just