Everyday-low pricing (EDLP)aims to achieve long-term profitability through high sales volume.

Question

Quizplus · Accepted Answer

This statement is true. EDLP is a pricing strategy where a retailer consistently sets low prices for their products to attract a large volume of customers and achieve long-term profitability through increased sales. By keeping prices low, they hope to maintain customer loyalty and repeat business, which can lead to a stable revenue stream over time.

Everyday-Low Pricing (EDLP)aims to Achieve Long-Term Profitability Through High Sales