Hansel owns and runs a fruit juice manufacturing company. He decides that the company will sell packaged fruit juices through wholesalers and retailers. In this scenario, which of the following distribution strategies is Hansel planning to use?

Question

Quizplus · Accepted Answer

Hansel is planning to use channel intermediaries, as he intends to sell his products through wholesalers and retailers, which are intermediaries in the distribution process.

Hansel Owns and Runs a Fruit Juice Manufacturing Company