_____ involves placing a producer's products such as low-cost convenience goods in as many stores as possible.
A)Selective distribution
B)Intensive distribution
C)Wholesale distribution
D)Direct distribution

Question

Quizplus · Accepted Answer

Intensive distribution involves placing a producer's products in as many stores as possible, such as low-cost convenience goods. This strategy is useful for increasing brand awareness and accessibility for the consumers. Selective distribution involves limiting the number of stores that carry a product to maintain a certain level of exclusivity, while wholesale distribution and direct distribution are different distribution channels altogether.

_____ Involves Placing a Producer's Products Such as Low-Cost Convenience