Joanne works in the marketing department of a toy manufacturing company. Her company offers discounts for soft toys but sells electronic toys at a price higher than that of its competitors. In this scenario, Joanne's company is adopting the strategy of:

Question

Quizplus · Accepted Answer

The strategy of offering discounts for soft toys but selling electronic toys at a higher price than competitors is known as high/low pricing. This strategy aims to attract price-sensitive customers with lower prices on certain products while maximizing profits on others.

Joanne Works in the Marketing Department of a Toy Manufacturing