In the value chain, the primary activity of customer service is concerned with inducing the buyers to purchase the product and providing a means for them to do so.

Question

Quizplus · Accepted Answer

The primary activity of customer service is actually focused on providing support and assistance to customers after they have purchased the product, to ensure their satisfaction and encourage future purchases. The primary activity that is concerned with inducing buyers to purchase the product and providing a means of doing so is marketing and sales.

In the Value Chain, the Primary Activity of Customer Service