N-joi Ice Cream recently faced competition against their flagship brand of "black currant ice cream." The competitor made significant in-roads into this market by offering three varieties of "black currant ice cream." N-joi decided to counter this threat by introducing five new varieties of ice creams.Which competitive strategy is N-joi implementing?
A)cost leadership
B)product differentiation
C)cost differentiation in the segment
D)service focus

Question

Quizplus · Accepted Answer

N-joi is implementing a product differentiation strategy by introducing five new varieties of ice creams to counter the competition's three varieties of "black currant ice cream." This strategy aims to differentiate N-joi's products from those of its competitors and offer consumers a wider range of choices, leading to increased sales and customer loyalty.

N-Joi Ice Cream Recently Faced Competition Against Their Flagship Brand