An automobile company decides to improve the quality of all its products and bring more variety into its product line. The company has decided to adopt ________.
A) focused cost leadership
B) industry-wide differentiation
C) industry-wide cost leadership
D) focused differentiation

Question

Quizplus · Accepted Answer

The company is trying to improve the quality of all its products and bring more variety, which indicates the adoption of industry-wide differentiation strategy. Focused cost leadership is about offering the lowest cost to a narrow or niche market, industry-wide cost leadership is about offering the lowest cost to the entire industry, and focused differentiation is about offering unique products or services to a narrow or niche market. None of these strategies seem to fit the company's goal of improving quality and product variety.

An Automobile Company Decides to Improve the Quality of All