PowerCruise, a holiday cruise firm, recently offered its existing customers, who had registered for a two-year membership, an extension of six months to their membership without any additional charges.By doing this, which competitive strategy did PowerCruise implement?

Question

Quizplus · Accepted Answer

PowerCruise implemented the strategy of locking in customers by offering an extension of six months to their existing two-year membership without any additional charges. This will make the customers more likely to continue using PowerCruise's services instead of switching to other cruise companies, thereby increasing customer loyalty and retention.

PowerCruise, a Holiday Cruise Firm, Recently Offered Its Existing Customers