July Networks provides digital television services across the country.They have a cutting-edge technology that provides high-resolution visuals.Customers are required to pay an up-front fee to cover the first two years of the subscription, when registering with July Networks.By doing this, which competitive strategy is July Networks implementing?
A)differentiating the product
B)enhancing the product
C)locking in customers
D)standardizing the product

Question

Quizplus · Accepted Answer

July Networks is implementing a customer lock-in strategy by requiring customers to pay an up-front fee to cover the first two years of the subscription. This makes it difficult for customers to switch to another provider during this period, as they have already paid for the service with July Networks. This helps to retain customers and reduce customer churn, which is a common problem in the digital television industry.

July Networks Provides Digital Television Services Across the Country