A large software manufacturer attempts to lock in customers by making it difficult for customers to change to another product.The strategy used is ________.
A)switching costs strategy
B)low cost operation strategy
C)differentiation strategy
D)consumerist strategy

Question

Quizplus · Accepted Answer

The strategy used by the software manufacturer is switching costs strategy, which is aimed at increasing the cost or effort required for customers to switch to another product, thereby reducing the likelihood of them doing so.

A Large Software Manufacturer Attempts to Lock in Customers by Making