________ is a suite of applications, a database, and a set of inherent processes for managing all the interactions with the customer, from lead generation to customer service.
A) Business process reengineering
B) Customer relationship management
C) Enterprise resource planning
D) Customer lifecycle management

Question

Quizplus · Accepted Answer

The suite of applications, database, and inherent processes described in the statement are all components of customer relationship management (CRM), which is focused on managing all interactions with customers throughout the customer lifecycle. Business process reengineering (A) is a management approach aimed at improving process efficiency and effectiveness, while enterprise resource planning (C) is a system for managing a company's resources and operations. Customer lifecycle management (D) is closely related to CRM, but typically refers to a broader set of activities that may include marketing, sales, and customer support, rather than just CRM.

________ Is a Suite of Applications, a Database, and a Set