Which of the following is true of the model of social media developed by Gossieaux and Moran?
A)It is an economic perspective on social media rather than a sociological one.
B)It states that using social media to send messages that attempt to manage, influence, and control customers, employees, and partners is effective.
C)It advocates the use of social media in an old-style, organization-centric manner.
D)It advocates using social media to interact with customers, employees, and partners in a more humane, relationship-oriented way.

Question

Quizplus · Accepted Answer

The model of social media developed by Gossieaux and Moran advocates using social media to interact with customers, employees, and partners in a more humane, relationship-oriented way. It emphasizes the importance of creating and nurturing relationships with them, rather than attempting to manage, influence, and control them in an old-style, organization-centric manner. Thus, option D is the correct choice. Options A, B, and C are incorrect as they do not accurately describe this model.

Which of the Following Is True of the Model of Social