Marketers often speak of the "controllable" variables in the practice of marketing.Which of the following is not considered one of the controlled variables?

Question

Quizplus · Accepted Answer

Competition is not a controllable variable in marketing as it is determined by other companies in the marketplace. The controllable variables in marketing are known as the marketing mix and include product, price, distribution, and promotion.

Marketers Often Speak of the "Controllable" Variables in the Practice