Managing customer relationships requires identifying patterns of ____ and then using that information to focus on the most promising and profitable customers.

Question

Quizplus · Accepted Answer

Managing customer relationships involves understanding the buying behavior of customers and using that information to focus on the most promising and profitable customers. Demographics, retailer information, personality differences, and stock market cycles may provide some useful information, but they are not as directly related to managing customer relationships as buying behavior.

Managing Customer Relationships Requires Identifying Patterns of ____ and Then