Segmentation concepts and techniques used to segment and identify target markets are not applicable to reaching nonprofit target markets.

Question

Quizplus · Accepted Answer

Segmentation concepts and techniques can be used to identify target markets for both for-profit and nonprofit organizations. Nonprofits may have different goals and motivations, but they still need to identify and reach specific groups of people to achieve their mission and objectives.

Segmentation Concepts and Techniques Used to Segment and Identify Target