Middlemen bridge the gap between suppliers (or producers)and buyers (or consumers).
Correct Answer:
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Q2: The end result of eliminating intermediaries is
Q8: Middlemen can reduce the cost of exchanges.
Q11: The services or responsibilities provided by some
Q161: Distribution decisions have little influence on the
Q163: Place utility is created by the customer
Q164: It is usually easier to change marketing
Q168: Agents are seldom used in channels for
Q175: Long-term commitments usually characterize the relationships among
Q177: A marketing channel is not the same
Q180: Sometimes a marketing channel is quite simple
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