Give an example of cause related marketing. ANS Cause-related marketing links product purchases to a 'good' cause. The recent growth of social marketing largely hinges on the effective use of appropriate communications to convey messages to relevant target audiences for wellbeing and sustainability causes. For example, Procter & Gamble has tied promotional efforts for some of its products to a campaign to promote cleaner water for children in developing countries so as to help 300 million children, by reducing illness and saving 20 000 lives each year with purer water in these communities. PTS: 1 DIF: Moderate REF: The role of promotion 5. Identify the major objectives of promotion.

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The Answer of Give an example of cause related marketing. ANS Cause-related marketing links product purchases to a 'good' cause. The recent growth of social marketing largely hinges on the effective use of appropriate communications to convey messages to relevant target audiences for wellbeing and sustainability causes. For example, Procter & Gamble has tied promotional efforts for some of its products to a campaign to promote cleaner water for children in developing countries so as to help 300 million children, by reducing illness and saving 20 000 lives each year with purer water in these communities. PTS: 1 DIF: Moderate REF: The role of promotion 5. Identify the major objectives of promotion.

Give an Example of Cause Related Marketing