The coordination of promotion and other marketing efforts for maximum informational and persuasive impact defines

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Integrated marketing communications (IMC) is the coordination and integration of all promotional tools and communication techniques to provide a consistent and persuasive message about a brand or product. IMC involves creating a seamless and cohesive experience for the customer through the use of different media channels such as advertising, public relations, direct marketing, sales promotion, and personal selling. The goal of IMC is to deliver a clear and consistent message across all marketing channels to maximize the impact of promotional efforts.

The Coordination of Promotion and Other Marketing Efforts for Maximum