
Advertising, personal selling, sales promotion, and public relations are called
A) promotion mix ingredients.
B) marketing mix components.
C) characteristics of a product.
D) advertising tools.
E) nonpersonal communication.
Correct Answer:
Verified
Q58: Anything that reduces the accuracy and clarity
Q59: _ links the purchase of an organization's
Q60: Promotional efforts designed to reduce the risk
Q61: Which of the following industries is most
Q62: _ offers the potential benefits of cost
Q64: An advertisement from a ski lodge extolling
Q65: Which of the following is the best
Q66: Slow feedback, high absolute-dollar outlay, and difficulty
Q67: A spokesperson for Mott's apple juice encourages
Q68: Paid personal communication that seeks to inform
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