Which promotion mix ingredient costs considerably more than advertising to reach just one person but can provide more immediate feedback?

Question

Quizplus · Accepted Answer

Personal selling involves face-to-face communication between a salesperson and a potential customer. Although it costs more than advertising to reach just one person, it provides the opportunity for more immediate feedback as the salesperson can engage with the customer in a conversation and answer any questions or objections they may have. Personal selling is also more persuasive than other promotion mix elements because of the personal interaction.

Which Promotion Mix Ingredient Costs Considerably More Than Advertising to Reach