A promotion mix is a blend of four possible ingredients, which are advertising, personal selling, public relations, and sales promotion.
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Q146: Proxemic communication is communication through touching.
Q150: A reseller advertising a manufacturer's products is
Q151: Several forms of promotion can be used
Q154: A business usually cannot operate at peak
Q156: Selective demand is demand for a certain
Q157: Advertising is a paid form of nonpersonal
Q160: Personal selling makes possible immediate feedback from
Q164: Coupons are a form of sales promotion.
Q171: Promotion to encourage trial use attempts to
Q177: A news story about a product is
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