Using Figure 14.6, explore how Tetra Pak promotes the functionality and applicability of its cartons.

Question

Quizplus · Accepted Answer

The Answer is As package designs improve, it becomes harder for any one product to dominate because of packaging. However, marketers still attempt to gain a competitive edge through packaging. This question asks students to examine the form of packaging, its primary and secondary use, its category and its handling to get an impression of the different aspects of packaging design and use.