Brand ____ is a customer's favourable attitude toward a specific brand and, depending on its strength, some likelihood of the consistent purchase of this brand.

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Brand loyalty is a customer's favorable attitude or attachment to a brand, which can lead to consistent purchasing behavior. Brand equity refers to the value or perception of a brand in the marketplace. Brand awareness is the level of recognition or recall a brand has among consumers. Brand personality refers to the human characteristics or qualities associated with a brand. Brand quality is the level of excellence or superiority associated with a brand's products or services. While all of these factors can contribute to a customer's attitudes and behaviors towards a brand, loyalty specifically relates to the likelihood of consistent purchasing.

Brand ____ Is a Customer's Favourable Attitude Toward a Specific