The use of darker colours in packaging design makes the package appear smaller to consumers.

Name: The use of darker colours in packaging design makes the package appear smaller to consumers.
Brand: Quizplus
Rating: 5.0 (52 reviews)

Question

Quizplus · Accepted Answer

Darker colours absorb more light, making the package appear visually smaller to consumers. This is a commonly used design technique in packaging, especially for products that have a high perceived value and are priced higher.

The Use of Darker Colours in Packaging Design Makes the Package