Marketing research is best defined as
A) the systematic design,collection,interpretation,and reporting of information to help marketers solve specific marketing problems or take advantage of market opportunities.
B) a framework for the day-to-day management and structuring of information gathered by marketers.
C) a continuous gathering of data for an organization to make marketing decisions
D) the collecting of data from secondary sources and internal documents.
E) an intuitive process for making decisions based on personal knowledge and experience.
Correct Answer:
Verified
Q4: The use of marketing research is
A) limited
Q8: Why is ethics an important consideration in
Q10: Why is it essential that a questionnaire
Q11: Discuss the role of the marketing information
Q12: Pointing out any deficiencies and the possible
Q14: The real value of marketing research to
Q15: Why is defining the problem the most
Q16: Wade is puzzled by the recent decrease
Q19: Compare reliability and validity. Why are they
Q20: What pitfalls should a marketing researcher avoid
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