Which organization is pursuing a transnational strategy?
A) a car company developing a "world" car to gain scale economies
B) a brewery trying to achieve scale economies while simultaneously customizing its taste and marketing efforts for local markets
C) a company producing customized fashions for multiple regions of the world
D) a steel company trying to simultaneously gain scale economies and increase the quality of its products

Question

Quizplus · Accepted Answer

A transnational strategy involves balancing the need for efficiency and local responsiveness. The brewery in option B is trying to achieve scale economies (efficiency) while customizing its taste and marketing efforts for local markets (local responsiveness), which aligns with a transnational strategy.

Which Organization Is Pursuing a Transnational Strategy