The marketing concept is an important philosophy for marketing managers because it dictates:
A) the amount of quarterly profits firms will earn
B) the market share a firm will earn
C) day-to-day decisions that managers will make
D) whether or not the firm will reach its sales quota
E) the adequ8 of internal ROI

Question

Quizplus · Accepted Answer

The marketing concept is a customer-focused approach to business that involves understanding and meeting the needs and wants of customers. This philosophy should guide day-to-day decisions that marketing managers make, such as which products to offer, how to price them, and how to promote them. The marketing concept is not directly related to profits, market share, sales quotas, or internal ROI, although these factors may be influenced by successful implementation of the marketing concept.

The Marketing Concept Is an Important Philosophy for Marketing Managers