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Colleen Moore-Mezler, President of Moore Research Services, Stated the Importance

Question 9

Multiple Choice

Colleen Moore-Mezler, President of Moore Research Services, stated the importance of viewing marketing research as a step-by-step process. Which of the following best reflects Ms. Moore's reasoning?

A) Since each customer's situation is so different, the step-by-step approach gives us a stabilizing framework which allows us to better sort out the client's situation
B) Since each customer's situation is so similar, the step-by-step approach gives us a link to making financial and accounting decisions
C) Since each customer's situation is so straight forward, the step-by-step approach gives us a fast way of getting each client "out the door"
D) A step-by-step process is easy for clients and our own shareholders to "see" what we are doing
E) Ms. Moore does not value a step-by-step process at all. Rather, she believes marketing research is holistic

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