The 11-step process that your author presents is a universally accepted way of categorizing the marketing research process into a step-by-step format.

Name: The 11-step process that your author presents is a universally accepted way of categorizing the marketing research process into a step-by-step format.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The 11-step process is one author's approach and not universally accepted, as different authors and organizations may have varying methods for categorizing the marketing research process.

The 11-Step Process That Your Author Presents Is a Universally