Many times companies conduct marketing research when the information gathered is already available in the company. One reason for this situation is that departments in companies often act as "silos," not sharing information with other departments.

Question

Quizplus · Accepted Answer

This statement accurately reflects a common problem in companies where information is kept in separate departments or "silos" without being shared, leading to duplication of efforts and unnecessary costs for conducting marketing research.

Many Times Companies Conduct Marketing Research When the Information Gathered