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Jeff Williams Is the Marketing Director for Acme Ford

Question 55

Multiple Choice

Jeff Williams is the marketing director for Acme Ford. Jeff receives the customer satisfaction scores for the month and notices that they are below objectives and are significantly lower than they have been in the last two years. This means that there is a gap between:


A) what did happen and what could have happened
B) what was supposed to happen and what did happen
C) what already has happened and what will happen in the future
D) what will happen in the future and what happened in the past
E) what happened in the past and what could have happened in the past

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