Woodrow Cushing is president of the Bank of Texas. Woodrow is interested in knowing how consumers in the Dallas-Ft. Worth market perceive his bank on certain dimensions such as friendliness of employees, convenience of locations, availability of loans, and interest rates. Mr. Cushing needs:

Question

Quizplus · Accepted Answer

Descriptive research is used to describe characteristics of a population or phenomenon being studied. In this case, Woodrow Cushing wants to know how consumers perceive his bank on specific dimensions, which falls under the category of descriptive research.

Woodrow Cushing Is President of the Bank of Texas