In evaluations conducted on the performance of the marketing research industry, the conclusions have been consistent in saying that the industry is plagued with so many problems that it has not been able to operate at any level other than "unsatisfactorily."

Question

Quizplus · Accepted Answer

The statement is too absolute and generalized. While the marketing research industry faces challenges, it is not universally considered to operate only at an "unsatisfactory" level. Many firms and projects within the industry perform successfully and provide valuable insights.

In Evaluations Conducted on the Performance of the Marketing Research