Ray Kroc,a milk shake machine salesman,noticed that one restaurant in California burned up many milk shake machines.He inferred that the restaurant was meeting the needs of the market better than other restaurants.His observation illustrates the use of:
A)observational deduction.
B)exploratory research.
C)explanatory research.
D)causal research.
E)discontinuous panel research.

Question

Quizplus · Accepted Answer

Ray Kroc's observation of the restaurant's high usage of milkshake machines led him to explore why this was happening, which is characteristic of exploratory research. This type of research is used to investigate a problem or situation when there are few or no earlier studies to refer to.

Ray Kroc,a Milk Shake Machine Salesman,noticed That One Restaurant in California